Grenada Tourism Authority CEO Petra Roach
Photo credit: GTA
Recognized as a leader in the tourism sector for more than 25 years, Petra Roach is the guiding force behind Grenada Tourism Authority (GTA), assuming the role of CEO in 2021.
The Caribbean island of Grenada celebrated its 50th anniversary of independence this past February and continues to be a guiding star. Since joining GTA, Petra has successfully lead the destination through the pandemic recovery process and leans into innovation and powerful relationships to continue making Grenada one if not the top Caribbean country for tourists visiting from all around the world.
Grenada is an absolutely breathtaking island. It has all the wonderful assets, one can expect. You got a talented local population, a very welcoming local population, a very open and honest population. So I feel that there is a lot more that we are destined for,” Roach says during the conversation.
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Petra Roach Puts the Caribbean Island of Grenada on Global Stage
This past April, the Caribbean island of Grenada was the host destination for The Caribbean Tourism Organization’s Sustainable Tourism conference. While visit the island for business or pleasure, you can’t help to notice the country’s commitment to the environment.
“I think we really direct nice that we have to be protective of our scarce resource. We are a tourism dependent country, and ultimately we want to number 1, ensure that our people have an environment is conducive to healthy living. We want to ensure that our people have an environment that is protected for future generations. And at the same time we then share that environment with other people visiting.”
Food and fun. We could not talk about Grenada with out talking about the fact that the country is the second largest producer of nutmeg in the world or the fact that it hosted the Caribbean first James Beard Foundation dinner in May. In addition, this year’s carnival known as Spice Mas which take place in August is completely sold out.
Learn more about the Caribbean island of Grenada on the episode, visit its website and follow along on Facebook and Instagram.
