Barbados Tourism Marketing Director of Public Relations Aprille Thomas

Aprille Thomas - Director of PR for Barbados Tourism Marketing
Photo credit: Aprille Thomas

Aprille Thomas heads up the Barbados Tourism Marketing Inc. (BTMI) Public Relations Department, overseeing all PR efforts for the U.S., Canada, U.K., Latin America and the Caribbean, along with corporate communications for the organization.

The Barbados native joined BTMI after leading on PR strategy at the five-diamond Sandy Lane Hotel, and later helping Canadian fashion brand Joe Fresh expand internationally into Saudi Arabia, Egypt, South Korea, Mexico and the Philippines.

Prior to her PR career, Aprille was Magazine Editor for Fine Cuisine, Parenting Today and Smart Homes magazines. She is a graduate of Leicester University U.K., and Saint Michael’s College, Vermont, USA.

LISTEN: Grenada Tourism Authority CEO Petra Roach

Offering the Ultimate Experience in Barbados

 A creative powerhouse, Aprille is a multiple award-winning writer and published author, whose innovation allows her to conceptualize new and inspiring ideas that resonate with consumers and increase engagement for brands.

When asked to describe the Caribbean island, she shares words such as “warm,” “inviting” and “personable, ” which is anyone visiting will certainly agree with.

“I think that Barbados has the best of all Caribbean experiences,” she says regarding the diverse lifestyles that the island caters to from luxury to moderate and even eco-friendly.

Not sure which part of the island to explore first? Aprille has the answer for that. And food? A visit to the island is not complete without trying the macaroni pie, not to be confused with macaroni and cheese.

It’s a know-before-you-go conversation that you’ll want to listen too. Afterwards, visit the website to learn more and plan your tip and be sure to follow Aprille, her team and Barbados on Instagram for happenings, events and more.

Related Podcast Episodes